La experiencia de usuario, marketing digital y confianza son claves para el éxito. Un negocio online debe mantenerse en constante optimización, su plataforma de ventas debe ser atractiva, fácil de […]
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Digging into Seiza’s Annual Driver Survey Report — Taking The Hire Road
This week on Taking The Hire Road, Jeremy Reymer, founder and CEO of DriverReach, is joined by Ron Yazzetti, VP of U.S. new business sales and partnerships at Seiza (formerly Work4Labs).
Yazzetti is very familiar with the world of HR. During his work at multiple job boards over the years, he noticed a recurring trend: the demand for truck drivers.
Around seven years ago, he took it upon himself to learn about the trucking industry, and since then, his immersion in the transportation industry has...
211 – Next generation shipping, part 2
What do the young people in our industry think about the future?
Who better to ask than the next generation of shipping? Listen to Jeanna, Alva and Max.
Be comfortable to be uncomfortable; it’s crucial when working at sea.
The next generation of leaders is singing the same old song; We need to promote working in shipping since hardly anyone knows what it’s like. It’s the same old Cinderella story. It’s time for us to do something about that! Otherwise, the explanations to friends and family will...
https://shippingpodcast.com/211-next-generation-shipping-part-2/
Famous Oscar Mayer Wienermobile stands test of time
No, you don’t need a CDL to drive the Oscar Mayer Wienermobile.
But right now, the Kraft Heinz Co. is hosting its annual campaign to find its next 12 drivers. The effort looks for talented public relations managers who can handle the famous vehicle, which debuted in 1936, to help create content for the brand.
Although you don’t need to be a truck driver or hold a CDL to get behind the wheel of the Wienermobile, its unique build — 24 feet long and 11 feet tall — requires some skill in the seat.
Osca...
https://www.freightwaves.com/news/famous-oscar-mayer-wienermobile-stands-test-of-time
¿Por qué el Marketing Omnicanal es importante para las empresas?
Al adoptar una plataforma de marketing integral, las pequeñas empresas reducen significativamente la cantidad de aplicaciones necesarias para facilitar una estrategia Omnicanal, al tiempo que obtienen una sólida visión del […]
¿Por qué el Marketing Omnicanal es importante para las Pymes?
Fernando Sotelo, Director de Experiencia con el Cliente de Zoho para América Latina, da su opinión El marketing Omnicanal es una estrategia comercial para construir conciencia sobre una marca e […]
Sales & Marketing recap: Attracting talent amid the Great Resignation
This fireside chat recap is from FreightWaves’ Sales & Marketing Summit on Wednesday.
FIRESIDE CHAT TOPIC: The Great Resignation and attracting sales talent in 2022
DETAILS: Employees are resigning at record rates as jobless claims return to pre-pandemic levels. Kevin Hill, executive publisher at FreightWaves, and Adrian Chapman discuss how freight sales professionals are evaluating companies and how companies are attracting and retaining top freight sales talent.
SPEAKER: Chapman is the owner and...
https://www.freightwaves.com/news/sales-marketing-recap-attracting-talent-amid-the-great-resignation
Sales & Marketing recap: How to use TikTok for freight marketing
This fireside chat recap is from FreightWaves’ Sales & Marketing Summit on Wednesday.
FIRESIDE CHAT TOPIC: Using TikTok in 2022 sales and marketing campaigns
DETAILS: Social media content creators Luke Kostka and Blythe Brumleve, founder and host at Digital Dispatch, chat about how to get started on platforms like TikTok, gain traction and keep it from becoming overwhelming.
SPEAKER: Kostka is the co-founder and creative director at New Norml Media.
BIO: Kostka’s content creation and production...
https://www.freightwaves.com/news/sales-marketing-recap-how-to-use-tiktok-for-freight-marketing
The intersection of marketing and sustainability in media
A recent Bloomberg article discussed why it’s important for companies to “invest time and money to assess the risks that shifting weather patterns pose to their operations and then mitigate them.” To that end, organizations across the world are evaluating action plans for 2022. Marketing and sustainability go hand in hand in the success of any organization, and the balance of the two in the media can widely affect the perception of the organization.
“Historically, marketing has worked closely...
https://www.freightwaves.com/news/the-intersection-of-marketing-and-sustainability-in-media
Daily Infographic: Welcome to Freight Careers
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To learn more about Freight Careers click here
https://www.freightwaves.com/news/daily-infographic-welcome-to-freight-careers